If your chosen cpg packaging design services has experience in your industry or with similar products, even better. Creative packaging design is more than just aesthetics—it’s a critical touchpoint that defines the customer’s perception of a product and its brand (as we do for our packaging design customers). Packaging has evolved into a medium for storytelling, sustainability and innovation, driving purchasing decisions in ways traditional advertising often cannot. As a Vancouver package design and branding studio specializing in cpg packaging design services, Zesty’s process ensures packaging that distills your true brand character into a form consumers instantly understand and feel. Our down to earth, pragmatic approach has attracted some wonderful clients in the world of FMCG, whether large or small, global or local. We strive to push a cost effective, eco friendly and sustainable approach in all that we do from a complete rebrand, all the way through to simple pack change.
Touring the facility, the size of which is hard to describe, gave us valuable insight into the technology, processes, and people behind recycling in our hometown. Our portfolio spans challenger sustainable packaging design agency looking to disrupt their category to household names refining and dominating their market position. We produce photorealistic 3D renders and mockups so you can see, test, and refine your packaging before going into full production. We don’t engineer packages or run lab tests ourselves, but we make sure your packaging looks amazing, performs well, and tells your brand story. Before we get started, we will need to know what assets you need, information about your target audience, and a list of competitors.
Additionally, their powerful cpg packaging design services creates iconic designs in competitive categories that drive sales. SmashBrand also offers services in consumer insights, visual language, brand narrative, and production-ready design solutions. Their unique approach towards packaging design has been applauded by their clients, among them G Fuel’s CEO, Cliff Morgan. PKG Inc. is the top-rated branding and packaging design agency for CPG producers, retailers, etc. Notably, PKG works with famous clients such as Kellogg’s, Sara Lee, and Petsmart. Through marketing packages, it produces persuasive stories that influence consumers.
Our work blends creativity with commercial know-how, meaning every packaging design we design is crafted to perform as well as it looks. Working with cpg packaging design services ensures your packaging is more than just attractive – it’s strategic and commercially viable. Whether it’s refreshing outdated visuals or repositioning your brand in a new category, we reimagine packaging to increase relevance, differentiation, and commercial performance. We have worked with many startups and new brands, as well as established brands looking for rebrands and refreshes. We love to guide our clients in the right direction with our resources and experience.
DD.NYC was recognized as a top 32 leading cpg packaging design services known for our cutting-edge technical proficiency. From custom solutions to complex integrations, the selected agencies excel in turning innovative ideas into high-performing digital platforms. DD.NYC® has been honored as one of the top-performing B2B companies, acknowledged within their industry and location. To earn this recognition, DD.NYC® showcased an outstanding ability to deliver high-quality services to clients. In addition to visual appeal, brands are exploring ways to engage other senses—touch, smell, and even sound—to create memorable experiences. The strength of these fibers decreases the amount of packing needed for each product and provides protection to the products inside.
They are actively seeking brands that prioritize sustainability and are willing to pay a premium for eco-friendly products. Brands are increasingly opting for eco-friendly materials like biodegradable plastics, recycled paper, and plant-based packaging. This shift reflects a growing cpg packaging design services demand for environmentally responsible products and packaging solutions that minimize ecological impact. Sustainable packaging is a key differentiator in competitive markets, visually demonstrating a brand’s environmental commitment. Investing in R&D for sustainable packaging solutions can lead to materials that are recyclable, compostable, or sourced from renewable sources, aligning with consumer and regulatory expectations.
CPG packaging should not only protect the product but also create an emotional connection with consumers. Chiwis emphasizes this point by showcasing the natural, healthy ingredients in her fruit chips through clean, colorful designs, she’s built a visual identity that cpg packaging design services with health-conscious consumers. By focusing on branding through her packaging, Sarah successfully differentiated Chiwis from other products on the shelf. The innovative packaging not only caught the eye of distributors but also appealed to consumers, making it a critical factor in Chiwis’ retail success.
The appearance of a well-thought-out package gives customers the impression that the brand cares about providing good products. Packaging should be an indicator of building brand trust, which will result in higher loyalty among customers when the products bear a signifier they trust. A recent Ipsos survey revealed that over 72% of American consumers admitted to product packaging design influencing their purchasing choices. That’s a whopping number, considering how cluttered the retail space has become of late, and how each product is struggling to stand out and be picked off the shelf.
Supporting packaging companies, converters and equipment providers to navigate the rapidly changing packaging and processing market. In other words, sustainability targets are harder to hit as the market evolves. Thus, sustainability needs to be constantly balanced with emerging consumer trends to optimize benefits.
Yes, many packaging design agencies now offer services related to sustainable packaging. They can help you design packaging that is eco-friendly, recyclable, or biodegradable, in response to growing consumer demand for sustainable products. In fact, 72% of American consumers admit that packaging design directly influences their purchasing decisions, underlining the monumental role of packaging in market performance and product perception.
Imagemme is a creative agency specializing in brand strategy, branding, packaging, product design, and digital design. They work with brands of all sizes to help them connect emotionally with their consumers. Their strategic process begins with defining a brand’s purpose and values, setting the tone of voice and messaging, and finally, creating a visual language from which they build the brand identity.
Think of packaging that can be easily stored in a pantry, refrigerator, or freezer. Effective packaging protects the product during transportation and storage, so it reaches the consumer in perfect condition. With our competitive salary and benefits package, we enable employees to thrive while working for an innovative and dedicated family business serving plastics needs across industries.
Definitions of covered packaging materials vary widely and can include paper, plastic, glass, metal, and food service ware. Stillhouse Whiskey breaks tradition with its rugged, shatterproof metal container. This protective packaging is a bold statement in brand innovation and packaging. Designed for outdoor enthusiasts, it’s built to withstand adventures while enhancing brand perception as rugged, unbreakable, and unconventional.
The journey through the world of cpg packaging design services highlights its complexity and the myriad factors that contribute to creating effective and compelling packaging. Any packaging design agency worth its salt will take time to understand your brand, its values and target audience before starting the packaging design process. It’s no use if the packaging looks great but doesn’t speak to your specific target audience or align with your brand’s personality. As a leading packaging design agency, we specialise in building and rejuvenating brands that aim to create a positive impact.
Cultivating a culture of sustainability is both an ethical imperative and a strategic necessity for long-term success in today’s environmentally conscious market. By integrating sustainable packaging, CPG companies can adapt to evolving consumer preferences and address sustainability challenges effectively. The packaging design process starts with balancing sustainability and performance. This means selecting eco-friendly packaging solutions that protect the product, meet regulatory standards, and remain cost-effective. Optimizing materials, reducing excess layers, and improving logistics efficiency all help brands reach sustainability targets without sacrificing shelf cpg packaging design services. By integrating advanced 3D design capabilities and AI-enhanced workflows, we help brands craft innovative packaging solutions that resonate with target audiences.
Adopting sustainable packaging offers tangible benefits beyond meeting customer expectations. It constitutes a deliberate and impactful effort to reduce waste and minimize the consumption of nonrenewable resources such as fossil fuels. When consumer packaged goods clients need high-fidelity, photorealistic results for print, broadcast, or ecommerce, the Kaleidoscope team can deliver digital renderings for fast and cost-effective 3D concept evaluation. The damaged packages shown in Figure 1 represent the most significant sustainability loss of all because all the energy and materials used to manufacture, package, and transport the product are wasted.
Either way, the shift towards more sustainable packaging is a great opportunity to optimize the entire consumer packaging experience. Key considerations involve pre-purchase (awareness), purchase (usability), and post-purchase (recyclability) decisions. In the past, “greenwashing” referred to surface-level actions like changing your pack’s color to green to seem environmentally friendly.
Emi is a passionate Art Director with over 15 years of experience in branding and packaging. She holds a Master’s degree in Design with an emphasis on CPG packaging design and a Master’s degree in Communications with an emphasis on marketing. Of course, you could also opt for a CaaS solution like Superside if you want a packaging designer who can also work on your marketing and general branding strategy without needing to rope in a whole additional team.
Designed to replace contaminating plastic, it doesn’t contain toxic substances, and does not generate toxins, nano or microplastics at the end of its lifecycle. JF Bio Products is dedicated to leveraging cutting-edge technologies in bio-based sustainable adhesives and coatings. Our flagship product, BALk¸the fully self-developed bio-based biodegradable adhesive, is part of a series that is biodegradable, microplastics-free , and suitable for home and industrial composting. Toppan introduces a BOPP SiOx high-barrier film using advanced GL BARRIER technology, offering retort resistance, recyclability, and suitability for microwave use. Designed to meet growing sustainability demands in Europe and cpg packaging design services America, this innovative material will be manufactured at Toppans newly established production facility in the Czech Republic. BUYO tackles the plastic pollution problem with a truly circular solution to turn agriculture and food organic waste into bio-based and biodegradable plastic alternatives.
These same multi-layered carton packages perform well when transported on a pallet in a 6- or 12-pack RSC case and displayed individually on a store shelf. However, they are structurally inadequate for e-commerce distribution because the forces acting on the packages make the design vulnerable to failure. The DPP Directive is focused on products and is relatively silent with respect to packaging.
If you launch a product or want to refresh your structure, now is the time to upgrade to a sustainable packaging solution. Wait too long, and it will negatively impact your brand and be more costly in the long run. The Sustainable Agriculture Standard is used in more than 70 countries around the globe. Their program cpg packaging design services on coffee, cocoa, tea, bananas, and many other important commodity sectors facing urgent environmental and social challenges. KFC also owns the Flowers and Ornamentals Sustainability Standards (FOSS), a trusted standard worldwide. With an innovation that can help the industry become more efficient, more digital and more sustainable.
